Marketing students train for careers in advertising and public relations, market research, product management, and retailing. Some are entrepreneurial and run their own companies. Others seek marketing positions such as those described below.
JOBS IN ADVERTISING
- Media Traffic Coordinator – Media traffic coordinators know the advantages and disadvantages of using different media outlets such as radio, television, and billboards. They contract space or time with the various media used in an advertising campaign.
- Copywriter/Illustrator/Creative Team – Creative services personnel write and illustrate an advertising campaign. They write copy, draw the ad storyboard, and sometimes become involved with creating the final advertisement.
JOBS IN PUBLIC RELATIONS
- Director of Public Relations – The P.R. director oversees the budgeting, planning, creation, and implementation of a public relations campaign.
- Public Relations Specialist – The P.R. specialist assesses public attitudes and designs programs intended to bring about public acceptance of an organization. P.R. specialists work in-house and as consultants with public relations firms.
JOBS IN MARKET RESEARCH
Market researchers learn about their company’s consumers and potential new customers. They learn about people’s wants and needs, and they apply knowledge about purchasing habits to advertising and public relations campaigns. Market researchers commonly work as professors, as private consultants, and as consultants and researchers at ad agencies and large firms.
JOBS IN PRODUCT MANAGEMENT
- Account Executive – An account executive is responsible for all aspects of a campaign from planning through implementation. He or she liaises between the customer and other agency personnel.
- Product Development Manager – A product development manager identifies opportunities to promote consumer products, services, and public service programs. Some product development managers specialize in niche areas such as high technology or gourmet food.
JOBS IN RETAIL
Marketing students interested in retail can find employment as buyers, department managers, store managers, and regional managers. To read a profile of a retail manager’s career, see page 2 of this PDF from New York University.